SALES CERTIFICATION

STRENGTHEN YOUR CAREER IN SALES

GET PROOF OF YOUR SKILLS AND COMPETENCES

The world of sales is packed with job titles—but those titles don’t always show what someone can actually do.


That’s why four Nordic sales organisations have created a joint EU certification program. It helps both companies and candidates find the right match more easily. And this is the only place where you can get EU-certified in sales—giving you a recognised proof of your skills across all EU countries.


Start by taking our free skills test to see what certification level fits your experience.

You can get certified in the following five titles:

  1. Sales Director
  2. Sales Manager
  3. Key Account Manager
  4. Account Manager
  5. Sales Consultant


The test is free and helps you figure out which title and level is right for you.

CERTIFICATION PROCESS

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Possible further education or training

The price for the certification depends on your current skill level and the possible need for further education or training.
For that reason we make a personal assessment of all candidates.

The Scorecard Self-test is the first step on your journey towards certification.


It’s important that you answer honestly and objectively. That way, your results will reflect your real skills and can guide the next steps—towards the final exam. We recommend that you answer based on your current or most recent job.


Once you’ve completed the test, we’ll contact you about what comes next.

The test is available both in your native language and in English. Please be aware, that the results will also be in the chosen language.


The test will require you to register as a user, and to give us permission to store and use your data in the certification process.

THE PERSONAL ASSESSMENT

After the test, we’ll do a full review of your profile—including your CV, experience, and other relevant skills.


The goal is to figure out whether you’re ready to go straight to the certification exam, or if you need additional training or development first.


This review is carried out by a professional sales panel in your own country.

GUIDELINE FOR COMPETENCE LEVEL

Hover your mouse over the individual titles to get an overview of which level you should choose when taking the test.

SALES CONSULTANT

Certification as a sales consultant for those who have:

  • Worked with B2C or B2B sales for at least 1 year

  • Focus on acquiring new customers

  • Many smaller customers without great repurchase potential

  • Knowledge of account management

ACCOUNT MANAGER

Certification as an Account Manager for those who have:

  • Worked in sales for at least 3 years - especially with B2B sales

  • Few, but often slightly larger customers, with a certain repurchase potential - focus on existing customers

  • Knowledge of key account management

KEY ACCOUNT MANAGER

Certification as a Key Account Manager for those who have:

  • Worked with B2B sales for at least 5 years

  • Responsible for personal key accounts - strategic partner for these

  • Get large customers with high repurchase potential

SALES MANAGER

Certification as a Sales Manager for those who have:

  • At least 7 years of sales experience - 1 year of sales management

  • Responsibility for sales budget, planning and follow-up

  • Human resources responsibility and recruitment and development of the sales force

SALES DIRECTOR

Certification as a Sales Director for those who have:

  • At least 10 years of sales experience - 3 years in sales management

  • Position in the company's management

  • Worked with strategic management and sales development

  • Knowledge of supply chain management, marketing economics and other key functions

THE EXAM

The exam includes a mix of multiple choice questions and case-based tasks. Each one is designed to confirm that your skills match the job title you want to be certified in.


It is free to take the selftest and the price for the exam on the levels from sales consultant to sales manager is 285 DKK (aprox. 40 euros) for Business Danmark members and 475 DKK (aprox. 63 euros) for non-members of Business Danmark. 


The exam for sales director is an expanded case exam, and cost 2.997 DKK (aprox. 400 euros) for Business Danmark members and 4.995 DKK (aprox. 667 euros) for non-members. 


You will receive a diploma after successfully completing the exam.